Effective Date: [2020/06/29]

Last Updated Date: [2020/06/29]

This GDPR Privacy Notice supplements the information contained in Leyou Technologies Holdings Limited’s Privacy Policy (https://www.endlessworldgame.com/legal/) and applies solely to natural persons who are physically present in the European Economic Area (the “EEA”), comprised of the European Union and the countries of Iceland, Norway, and Lichtenstein (“consumers”, “user” or “you”). Any terms we use in this GDPR Privacy Notice without defining them have the same definition given to them in the Privacy Policy.

We adopt this notice to comply with the General Data Protection Regulation (the “GDPR”), which became effective as of May 25, 2018. Any terms defined in the GDPR have the same meaning when used in this notice.


The data controller for this website is Leyou Technologies Holdings Limited. For our contact information, see the section of our Privacy Policy with the heading “Contact Us”.


We collect information relating to an identified or identifiable natural person (the “Personal Data” or “personal data”). Depending on the specific purpose for processing personal data, we may collect the following general categories of personal data.

Category of Personal Data Collected


Contact Data

Your email address, user name and password. Country, date of birth

Transaction Data

your payment records and payment records made through third parties.

Behavioral Data

Inferred information relating to your behavior and interests based on your online activity.

Technical Data

Internet protocol (IP) address, login data, device identification and version, browser type and version, timestamp, time zone setting and location, operating system and platform and other technology on the devices you use to access this website or use our services.

User Content Data

Any personal data that you post on our Site in user-generated information and content, including in text and feedback.

Aggregated Data. We also collect, use and share aggregated data such as statistical or demographic data (“Aggregated Data”). Aggregated Data may be derived from your personal data, but once in aggregated form it will not constitute Personal Data for the purposes of the GDPR as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Behavioral Data and Technical Data to calculate the percentage of users accessing a specific Site feature. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with our Privacy Policy and this GDPR Privacy Notice.

Special Categories of Personal Data. We do not collect any “special categories of personal data” about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.


We collect the categories of personal data listed above from the following categories of sources:

  • Directly from you. We may collect your personal data directly from you. For example, we collect your personal data when you visit our Site, purchase and use our Service, or otherwise interact with us.

  • From Third Parties. In addition to the personal data that we collect directly from you, we also receive certain personal data about you from third party sources. These sources are listed by category in the table below, together with a description of whether or not the relevant personal data is publicly available or not.

Third Party Data Source

Category(ies) or Other Types of Personal Data Received.

Publicly Available?

Social media sites

Transaction Data, Behavior Data, Technical Data, User Content Data


Analytics providers

Transaction Data, Behavior Data, Technical Data, User Content Data


  • Cookies and Other Tracking Technology. Our Site uses cookies and other tracking technologies for the purposes set out in the Cookies Schedule below. We may also use local storage which is a way to store persistent data, such as tracking ID, locally on your web browser (i.e. information is not transferred to the server). This technology fulfils a similar purpose as cookies, but is more secure and allows the storage of larger amounts of data.


We require personal data only when necessary. Most commonly, we will rely on one of the following legal bases for processing your personal data:

  1. Contractual Necessity. Where we need to perform a contract we are about to enter into or have entered into with you.

  1. Legitimate Interest. Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.

  1. Compliance with Law. Where we need to comply with a legal or regulatory obligation.

  1. Consent. Where we have your specific consent to carry out the processing for the purpose in question (“Consent”). Generally, we do not rely on your Consent as a legal basis for using your personal data.

We have set out below, in a table format, the legal bases we rely on in respect of the relevant purposes for which we use your personal data.


Personal Data Category

Reason for Processing Personal Data

Legal Basis

Business operations

Contact Data,
User Content Data and Behavioral Data

To allow you to interact with other users of our Sites. To keep improving our Sites, our Service and associated systems

Contractual Necessity and Legitimate Interest. We have a legitimate interest in improving, and ensuring the proper operation of, our Service, Sites and associated IT services and networks.

Fraud prevention

Contact Data and
Technical Data

To keep our Site, our Service and associated systems operational and secure

Legitimate Interest.

We have a legitimate interest in ensuring the ongoing security and proper operation of our Service, Site and associated IT services and networks.


Contact Data and

Technical Data

To track issues that might be occurring on our systems

Legitimate Interest.

We have a legitimate interest to monitor and ensure proper operation of our Service, Site and associated systems and services


The table below describes who we share your personal data with, what we share and why we share it.


Category(ies) of Personal Data we Share

Reason for Sharing


Service providers

Contact Data, Technical Data, Transaction Data, Behavioral Data, and User Content Data

Our service providers provide us with IT and system administration services


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We limit access to your personal data to those employees and other staff who have a business need to have such access. All such people are subject to a contractual duty of confidentiality. We have put in place procedures to deal with any actual or suspected personal data breach. In the event of any such breach, we have systems in place to work with applicable regulators. In addition, in certain circumstances (e.g., where we are legally required to do so) we may notify you of breaches affecting your personal data.


We will only retain your personal data for so long as we reasonably need to use it for the purposes set out above, unless a longer retention period is required by law (for example for regulatory purposes).

The table below shows our standard retention practices.


Because we target individuals who are located in EEA, the GDPR applies to us. For this reason, we take appropriate steps to ensure that when we process your personal data we do so in accordance with the GDPR. In addition, if we transfer your personal data to any third parties outside of the EEA, we will take steps to implement appropriate safeguards to ensure that such protection is maintained and is not undermined as a result of that transfer.


Under certain circumstances, by law you have the right to:

  1. Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

  1. Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

  1. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is not a good reason for us to continue to process it (including legal requirements to keep such data). You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing it (see below).

  1. Object to processing of your personal data. This right exists where we are relying on a Legitimate Interest as the legal basis for our processing and there is something about your particular situation which makes you want to object to processing on this ground.

  1. Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.

  1. Request the transfer of your personal data. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

  1. Withdraw consent. This right only exists where we are relying on consent to process your personal data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of our Site. We will advise you if this is the case at the time you withdraw your consent.


If you want to exercise any of the rights described above, please contact us using the contact details shown here privacy@leyoutech.com.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who does not have the right to receive it. We may also contact you to ask you for further information in relation to your request to assist with our response. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Typically, you will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, except in relation to consent withdrawal, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or, we may refuse to comply with your request in these circumstances.


This GDPR Privacy notice may change over time, so please review it frequently. The effective date at the top indicates the last time this privacy notice was modified. If we modify the terms of this Privacy Notice, we will notify you by posting a notice on our website thirty (30) days prior to the effective date of the changes.


If you would like to make a complaint regarding our GDPR Privacy Notice or our practices in relation to your personal data, please contact us at privacy@leyoutech.com. We will reply to your complaint as soon as we can. If you feel that your complaint has not been adequately resolved, please note that the GDPR gives you the right to contact your local data protection supervisory authority. You can find your data protection regulator here.



Our Site uses the following types of cookies and other tracking technologies for the purposes described below.

Type of Cookies


Functionality cookies

These cookies allow our Site to remember choices you make when you use our Site, such as remembering your language preferences, remembering your login details and remembering the changes you make to other parts of our Site which you can customize. The purpose of these cookies is to provide you with a more personal experience and to avoid asking you to re-enter your preferences every time you visit our Site.

Analytics and performance cookies

These cookies are used to collect information about traffic to our Site and how users use our Site. The information gathered via these cookies does not “directly” identify any individual visitor. However, it may render such visitors “indirectly identifiable”. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access our Site. The information collected is aggregated and anonymous. It includes the number of visitors to our Site, the websites that referred them to our Site, the pages they visited on our Site, what time of day they visited our Site, whether they have visited our Site before, and other similar information. We use this information to help operate our Site more efficiently, to gather broad demographic information and to monitor the level of activity on our Site.

We use Google Analytics for this purpose. Google Analytics uses its own cookies. We only use Google Analytics to improve how our Site works. You can find out more information about Google Analytics cookies here. You can find out more about how Google protects your data here.

Targeted and advertising technologies

These technologies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These technologies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third party advertisers can place cookies and/or similar technologies to enable them to show advertisements which we think will be relevant to your interests while you are on third party websites or mobile applications.

Social media cookies

These cookies are used when you share information using a social media sharing button or “like” button on our site or you link your account or engage with our content on or through a social networking website such as Facebook, Twitter or Google. The social network will record that you have done this.


You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings”, “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings. If you do not accept our cookies, you may experience some inconvenience in your use of our Site. For example, we may not be able to recognize your computer or mobile device and you may need to log in every time you visit our Site.

Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, please visit All About Cookies here. In particular, you can disable cookies which remember your browsing habits and target advertising at you by visiting Your Online Choices here. If you choose to remove targeted or advertising cookies, you will still see advertisements, but they may not be relevant to you. Even if you do choose to remove cookies by the companies listed at the above link, not all companies that serve online behavioral advertising are included in this list, and so you may still receive some cookies and tailored advertisements from companies that are not listed. You can also prevent the use of Google Analytics relating to your use of our Site by downloading and installing the browser plugin available here.